Review

PURE~FRO® Shampoo

VERNON FRANCOIS

PURE~FRO® Shampoo

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Which hair type is it good for?
✔ Coiled
✔ Tightly Coiled

What it is:
A shampoo, packed with nourishing plant oils and potent active ingredients, to hydrate and strengthen kinky, coily, and tighter curl types.

Key benefits:
- Supports softer, stronger, longer hair
- Controls frizz
- Cleanses and intensely moisturizes

If you want to know more…
This shampoo effectively cleanses and moisturizes hair, with no sulfate-induced foaming action that can strip the hair of natural oils. It is specially formulated with ubuntu kalahari melon oil, cleansing and conditioning your tresses from root to tip. Concentrated sunflower seed extract actively protects and reverses hair damage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"I created Pure-Fro® Shampoo's deeply nourishing formula to soften, smooth, and define curls whilst increasing manageability. It's particularly good for hair that has a tendency to be quite dry."—Vernon François, Brand Creative Director and Founder

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